Welcoming students to campus with friendly, furry faces.
The University of Alberta (U of A) Orientation welcomes students to the new and exciting academic year.
Working alongside International Student Services, Student Union and many other departments, I illustrated a campaign that visualized campus life starring the university mascots, Guba and Patches.
From studying remotely to reconnecting with classmates, Guba and Patches became the warm and relatable faces of U of A Orientation. These mascots represented campus culture and helped promote faculties and services available to students.
These illustrations were applied to various print and digital assets as part of the campaign.
